AwARD School

In 2022, I conquered the thrilling Award School, securing a spot in this prestigious program. My aim was 'The Wall,' and I'm excited to say I nailed it.

In twelve intense weeks, I tackled ten briefs, pushing my creativity to the max and delving into the dynamic world of advertising. From radio ads to TV commercials, from PR mastery to eye-catching posters, I embraced diverse challenges that honed my skills and showcased my boundless potential. Award School was a game-changer, propelling me toward a promising future in advertising.

A purple background with blue text that says, 'Creativity doesn’t care what school you went to. Creativity just cares that you use it.' The bottom right corner has a logo with a blue arrow pointing upward and downward, with the words 'AWARD School' and 'supported by Facebook.'
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POSTER | Brief one

Windex | For the cleanest glass

Line drawing of a stained glass window with intricate decorative details at the top, a pattern of circles filling the central area, a banner at the bottom with the words 'Pro Aequulo Mundissimo,' and cleaning supplies a spray bottle and cloth in the right bottom corner.

PRINT | Brief TWO

Carsales | There’s a used car for every driver | *The wall*

Open book with printed search labels on pages, titled 'carsales', set against a neutral background.

TVC | Brief THREE

IKEA | Give your old furniture a second life

Line drawing of various scenes involving a woman named Jessica in her bedroom, including her snuggling in bed, trying to slip into a chair, and sleeping in her bed.

RADIO | Brief FOUR

Heaps Normal Beer | Beer without the consequence

A script titled 'Heaps Normal Bush Poetry' with dialogue and sound effects for a play or performance, including descriptions of sounds and voiceovers.

Social | Brief FIVE

Nicorette | Nicorette helps break your habit

Screenshot of a mobile app interface showing a marketplace with various categories of items related to quitting smoking, such as clothing, electronics, and personal items, with options to quit smoking at different time frames.

PR | Brief SIX

Tourism New Zealand | Winter is difference in New Zealand

Newspaper with headlines about Kiwi smugglers and a bumper sticker featuring a kiwi bird and a pair of insulated shoes.

DIGITAL | Brief SEVEN

Squarespace | Don’t just dream it, build a website

Diagram of a website development process with illustrations of a receptionist, a smartphone displaying a photo app, a bakery named Kate's Kakes, and a laptop screen. The diagram explains how AI technology can identify passions and create personalized websites to showcase creations, such as baking photos and bakery shopping.

DIRECT | Brief EIGHT

HCF | Pets are part of the family, too

A black-and-white illustration of a pet museum exhibit featuring various pet-related artifacts and descriptions, including a Labrador skeleton, a Burmese cat on a couch, and a tennis ball, with a family pass badge for the museum.

INTEGRATED | Brief NINE

Taronga Zoo | Every ticket to Taronga Zoo helps animals in the wild

Black and white illustration of Taronga Zoo with a magnifying glass focusing on a smartphone showing a digital token for a giraffe named Kito. In the background, there are trees, a giraffe enclosure with two giraffes visible, and a bridge.
An illustration of a digital poster and a smartphone screen. The poster promotes offline care for animals at Taronga Zoo, with a diagram of a penguin. The smartphone shows a live stream from Taronga Zoo of a koala and a kangaroo, with viewer comments and social media updates.

commercial creative | Brief TEN

Come up with a product, business, or entrepreneurial idea | Australian society is now made up of more people over the age of 65 than ever before. How can we help this huge group of retirees stay healthy and happy into old age?