ABOUT

I trained in jewellery and object design, which taught me that how something is made matters as much as what it is. Then I spent years as an art director and designer at WiredCo, working on campaigns for Pizza Hut, Chatime, Waken and Maxibon.

When generative AI arrived, I saw a way to work in every medium at once: photography, film, animation, voice and music. I became Australia’s first AI Prompt Engineer and now lead AI creative across the agency.

Today I make AI work that ships for Optus, Youi, Verisure, Medibank and Australia Post. I also build the tools behind it. And I train the people who use them, from BRX creatives to the client marketing team.

What I believe: AI is faster. It isn't simpler. It still needs taste, craft, and a clear idea, and that's the part I care about most.

Diploma of Design (Billy Blue) · Bachelor of Visual Arts (Sydney College of the Arts) · AWARD School graduate

Client round up

Australia Post logo with black circular icon and text.
Qantas logo with a stylized kangaroo tail symbol and the word 'Qantas' in black text.
Black background with the words 'Tea Time' written in elegant white cursive font. A small gray and green leaf graphic is attached to the letter 'T' in 'Tea'.
Black beer mug with foam on top, with text overlay reading "Philter" and a tagline "Seductively Brewed."
a small white sneaker with black accents and a pink tongue, viewed from the side
A logo with the word 'BRX' in bold black letters on a white background.
Black background with white text reading 'Wired Co.' and a small, white, stylized Wi-Fi signal icon above the text.
Logo for Mr. Black Coffee & Liquor featuring an eye within a sunburst design, with the text "Cold Brew Mr. Black Coffee Liquor" underneath.
Optus logo in black text on a white background
Black and white photograph of a vintage wall-mounted scale with a circular dial and a hook at the bottom, attached to a wooden shelf.
Close-up of a chef's hand holding a black knife with a stainless steel blade, poised over a white plate with a colorful dish of sliced tomatoes, basil, and cheese, garnished with black pepper and herbs.
Verisure logo with a black gear icon above the word 'verisure' in lowercase letters.
Black background with small, scattered, white dots resembling stars or snowflakes.
YouTube logo in black and white with rounded rectangular shape.
Close-up of a glass beaker filled with a clear liquid, with a blue background.
Logo with radiating lines above the word 'aigl'.
Close-up of a sign with text that reads 'SLOW SCHOOL' in bold black letters.
A black and white tattoo design of a traditional style spider web with a flying spider at the bottom.
Logo for DMC Health & Wellness featuring a stylized mountain line above the text 'DMC Health & Wellness'
The word 'afterpay' in lowercase with a stylized logo of a chain link to the right of the text.
Medibank logo in black and gray text on a white background.
Black t-shirt with gray text that reads 'A FISH ON A DO' in capital letters.
Black background with white text that says 'HOSTPLUS' underneath a geometric logo of interconnected squares.
Group of seven people on stage at an award ceremony, one person holding a trophy, with a dark curtain background.

AWARDS

AWARDS

AdNews Digital Agency of the Year

A Campaign Asia Content, Social & Specialist Agency of the Year

Mumbrella CommsCon Best Social Campaign

Best Social Campaign of the Year

What People Are Saying

“A superstar crazy quick fast amazingly talented designer and pumping out quality creative content despite all odds”

— lili Danvers

Simply amazing Bella! We are incredibly fortunate to work with such a talented person who is always learning and sharing

_Lucy Shearer

“Bella’s an absolute weapon with the best attitude. Gunning through a workload large enough for three people with urgent brief amends in record time, JUST WANNA SAY WOW”

— Ash Byers

Congratulations, Bella! Your journey from Queenwood to becoming an AI Prompt Engineer is so inspiring. It's exciting to see how creativity and curiosity drive innovation in AI.

_Joanne Tartaglino

For being an absolute trooper with your crazy workload, we appreciate every single thing you do!”

— Paige Bourke

Bella! You’re a dream to work with!

_Sabrina To