I’m an AI Creative Director Lead at BRX, with a background in art direction and design.

My work sits at the intersection of creative strategy and emerging technology, AI strategy, prompt engineering and production, delivered for clients including Optus, AGL, Youi, Medibank, Hostplus and Qantas.

Before moving into AI Prompt Engineering, I worked as a creative at Wiredco, across content, social and campaign work recognised with industry awards.

I hold a Diploma of Design and a Bachelor of Visual Arts, and I’m an AWARD School alumna.

At BRX, I lead AI capability agency-wide, running workshops, training creative teams on new tools and workflows, and helping clients adopt AI with confidence. My focus is simple: making AI useful, accessible and creatively impactful.