AI influencers

Built Australia's first agency-owned AI influencers from character design to live market.

Think old arts new craft
We built Nonnas world, visual production and content systems

Prompt engineering across Higgsfield, Heygen, Claude and 8+ AI tool

We researched the world of influence

Influencer marketing: $31B in 2025.
Projected to reach $121B by 2030.
Source: Mordor Intelligence, March 3rd, 2026

AI and virtual influencer market: $6B.
Projected to reach $45B by 2030.

Theres a whole world of opportunity

in 4 weeks we launched two characters, one real and one obviously AI to compare.
Spread across Instagram and Tik Tok

1.55M impressions

Gained 13k followers

and measured their reaction

Voice cloning

Produced an Australia Post podcast episode exploring AI voice cloning with the brand's own industry leaders.

AGL Avatar

AI helper that guides customers through their journey. Still in testing, Slide to view all

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Silvery models of world landmarks including the Taj Mahal, pyramids, Eiffel Tower, Christ the Redeemer, and Sydney Opera House against a red background.

Qantas icons

Explored a wide range of icon treatments to elevate their exsisting icon set

Poster advertising an India red tail sale with an image of the Taj Mahal on a red background.

Stylized illustration of iconic landmarks from London, the United States, and other locations, depicted in white against a red background, with elements like Big Ben, the London Eye, Mount Rushmore, the Statue of Liberty, and palm trees.

A collection of miniature objects on a red surface, including a bowl of ramen with chopsticks, a Maneki-Neko figurine, a model pagoda, a small tree, a lantern, a teapot with cups, a red suitcase, sushi rolls, a box of ramen, a paper wall, and a cup of bubble tea.

Collection of travel-related items including a Qantas Airlines duffel bag, a drink cart with beverages, folded blankets, a toy Qantas airplane, an airport seat, and a rolling suitcase on a red background.

White silhouette of Japanese cultural symbols including Mount Fuji, torii gate, paper fan, paper lantern, bamboo stalk, bowl of noodles, and chopsticks with a red background.

Red temple stairs with text 'BALI RED TAIL SALE' and an airplane flying above.

Hybrid AI x 3D

Optus x Samsung foldable launch blending Cinema 4D, Adobe, and AI-generated imagery + video to push creative boundaries.

Optus business

Bring on 2026 End-to-end campaign execution across social, EDM, broadcast and OOH, one consistent brand moment.

A person holding a laptop displaying an email about a business offer titled 'Bring on 2026 for business,' with a man in a yellow jacket holding a smartphone on the screen.

Social/digital

Out-of-home

EDM/email marketing

A person holding a TV remote pointing at a television screen displaying a man in a yellow jacket holding a remote, with text about bringing in 2026 for business.

Broadcast

Medibank Pet Insurance

A dog holds a red frisbee in its mouth while a person pets its head outdoors in a park-like setting with trees and cloudy sky in the background.

Building end-to-end video workflows for cats and dogs living up to their full petential.

Using AI to generate storyboards

Close-up of a fluffy brown and white dog holding a red frisbee in its mouth outdoors in a grassy park at sunset.

Key frames

A cute brown and white puppy with floppy ears holding a red frisbee in its mouth, outdoors in a grassy park with trees in the background.

Post effects

Secret to amazing advertising: Cats

AI drop

Weekly LinkedIn video series decoding emerging AI tools for BRX's network, from New models to agentic gateways.

Chatime

Introduction: While playing favorites isn't advised, my time at Wired holds a special place in my heart, especially the thrilling moments with Chatime. The abundant creative freedom let our imaginations run wild as I dove into visual and creative projects for Chatime. My role covered crafting social content, orchestrating campaigns, directing photoshoots, and crafting creative strategies and pitches.

The brief: Infuse fun and creativity into the Chatime & Oreo limited-time collaboration.

CHA-TEA'S ANGELS, starring sketch-she influencers Lana Kington and Madison Lloyd. Together, we brought the Chatime Oreo drinks to life!

Tik Tok Challenge; Duet this & win! CHA-TEA'S ANGELS karaoke became an engaging route to connect with Chatime's audience.

Unveil the latest OREO drinks through an off-page ad. Each drink takes on the persona of a recognizable Charlie's Angel silhouette, creating an intriguing and captivating launch.

The brief: Boost sales of Chatime DIY kits.

Insight: The primary purchasers at Woolworths are mothers.

Idea: Provide parents a more enticing reason beyond "the kids will love this one."

Execution: Introducing "Satisfyingly Strange Nights In" with Chatime's playful adult-friendly night-time recipes. The campaign brings a touch of naughtiness to evenings, accompanied by influencer content and charming Pinterest recipe cards.

See Pinterest

BE WARNED WAKEN IS SO BEAUTIFUL IT WILL INSPIRE YOU TO RENOVATE YOUR BATHROOM

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BE WARNED WAKEN IS SO BEAUTIFUL IT WILL INSPIRE YOU TO RENOVATE YOUR BATHROOM |

WAKEN

Introduction: Waken, the naturally led, latest mouthcare range to hit the shelves, taking on the mammoth competitor Colgate. My work with Wiredco x Waken included Full Page & Half page ads in the Sydney Morning Herald, Pinterest ads & Social content. Playing with the pastel palette was a real treat & from the get-go, the client loved my designs.

The brief: launch the naturally led mouth-care brand from the UK to Australia with a campaign that will turn the heads of faithful Colgate users.

BE WARNED WAKEN IS SO BEAUTIFUL IT WILL INSPIRE YOU TO RENOVATE YOUR BATHROOM

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BE WARNED WAKEN IS SO BEAUTIFUL IT WILL INSPIRE YOU TO RENOVATE YOUR BATHROOM |

Insight: Existing oral care brands have been tucked away in our cupboards, often overlooked and unnoticed.

Concept: Waken's mouth-care collection boasts such elegance that it entices a bathroom upgrade.

Implementation: A striking spread, both full and half-page, within the Sydney Morning Herald. The full page ad appeared as a letter from Australian Bathrooms expressing regret for not offering such aesthetically pleasing and sustainable oral care earlier. Beware, as choosing Waken mouth-care might spark a bathroom renovation journey. Starting with aligning pastel toothpaste packaging with your towels, transitioning to matching design elements, such as tiles.

Execution continued: We subsequently established a presence on Pinterest, renowned for its rich collection of mood boards. Waken initiated this phase by strategically using paid ads to both inform and engage our audience about it’s sustainability-focused products. The campaign on Pinterest featured captivating imagery that aligned with the brand aesthetics, complemented by informative captions and influencer collaborations, aligning with the platform's inherent organic approach.

Daily Mail Article

People at a beach event with a large sand sculpture of a tennis court, spectators, prize podium, and promotional banners.

PR ACTIVATION

Maxibon PR

Game. Set. Smash! One side Biccie, one side Choc. We'll create a jumbo Maxibon ping pong table big enough for multiple mates to play and huge paddles to 'smash' and 'cream' the competition.

Through a series of knockout rounds, teams will battle it out for a place on the winner's podium - to raise the coveted gold Maxi-pong trophy.

Teams of 4 will turn up in their team gaff, with all their other mates cheering them on (or at least laughing at their expense). There’ll be a 'half time' show and comedic commentary to ensure a live stream is as engaging for the online audience as it is for the real world

Not to be forgotten, the at-home tribe will vote to decide the winner of the People's Choice Award for most creative antics on court.

Endless opps for the brand to be front and centre, without going too overboard.

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